School Overview Video Marketing
and Photography

Client: Baringa State Secondary College
Project: School Experience Video Package + Photography

We had the pleasure of working with this incredible media team to film our new College marketing video over two full days, and we couldn’t be more impressed. They were professional, organised, and incredibly thorough from start to finish. Their wealth of knowledge made the entire process smooth and enjoyable, and they captured our school perfectly. We are absolutely thrilled with the final product and highly recommend them to anyone looking for high-quality, professional media services.

– Abbey Taylor
Administration Officer, Baringa State Secondary College

Client

The newly built Baringa State Secondary College in South Caloundra on the Sunshine Coast welcomed its first cohort of students in 2021. Each year, another class level was added so that by 2025, all year levels 7 to 12 were complete. To raise awareness of the completed school within the community, they required a School Overview Video to add to their QLD Government School website as well as a series of social media video content.

Process

Our projects kick off with a strategy planning session. We meet with the school leadership and key stakeholders to:

understand what truly makes the school unique;
align on enrolment goals and audiences;
determine the most suitable types of videos to produce to meet those goals;
conceptualise a storytelling-based narrative; and
ensure the story reflects your values, culture, and community

Through this process it was decided that our School Experience Video Package would be suitable for Baringa State Secondary College’s immediate marketing needs. This package includes a HERO marketing video, three short cut-down edits for social media content and a footage library of broll background scene videos for DIY editing. Baringa SSC also opted for the add-on of the professional photography package that is completed at the same time as the video production.

The HERO marketing video was to be a whole school overview, featuring the various facilities and subject areas with the theme of inclusivity for the individual student. The three social media edits then further drilled down on this key message with additional motion graphics animation and engaging soundtrack.

Production & Publishing Guidance

The standard School Experience Video Package allows for two full days (8hrs) of filming with a 2-person professional video crew, multiple cameras, professional audio, lighting, and drone to capture visuals of the whole school campus. This allows us to represent the full spectrum of your student experience and work around class schedules and availability, including before and after school activities.

As a small & nimble crew we move quickly between teaching areas for the set up and shooting to minimse disruption to the staff and students. In the preproproduction stage, we work with the school team to plan the shot list and coordinate all movements. This ensures that everyone from the sports teams to the drama students and inbetween, are in their correct uniforms or costumes and ready for go-time.

We didn’t just hand over the completed video files.

At the end of the editing process, when the videos were fully approved, our job had not yet finished.

We guided the team on: