Engaging Video Marketing for Schools:
The Value of a Video Strategy Partnership

Transcript of Mariel’s Testimonial

One of the biggest benefits of regular video marketing support is it just means that I can focus on other marketing priorities and I have the confidence knowing that Innovate Media, understand our strategy and objectives and they are creating the high quality content that we need for our marketing campaigns. 

We’ve worked with Innovate Media on a number of different types of videos. We’ve done longer style promo videos for our website. We’ve done shorter videos for our digital marketing campaigns and we’ve also worked on series of video blogs. Before working with Innovate Media we were using a lot of photography in our marketing and we just found that the static images didn’t really help us tell the story of our brand or our school. So we find the videos are definitely highly engaging and they help give parents an idea of what their child’s life could look like if they were to join our school and then for our current and existing families what their children’s journey or life at school does look like and it just gives them like a little window into what their child’s up to every day. 

We decided to go with an ongoing retainer style partnership with Innovate Media because it just made sense. We were engaging the company to do quite a lot of video content for us and what we liked most about the partnership packages is that it does involve the strategy in the planning session. So it was really valuable having those regular check-ins. They just know what you’re trying to achieve and what you’re doing. So there’s just so much value in the partnerships. 

It’s allowed our marketing to become more engaged. We’ve been able to reach more customers, we’ve had thousands of views on our videos and that’s thousands of people in the community that have just seen a little glimpse into our school.

Innovate Media have just become an extended part of the marketing team. In my role, it’s really busy. So every day I have to juggle so many tasks, but having Innovate Media there taking control of our video content and creation is just really helpful. It gives me confidence in knowing that we’re creating consistent, high quality and engaging videos. What sets Innovate Media apart from other agencies is that they understand marketing. So they’re not here to just shoot a video. They really understand the why behind the videos that we’re creating. The planning and the strategy development that goes into the video before actually shooting it is really valuable because it makes the editing and the whole process really seamless so that the end product is exactly what we’re trying to achieve with our marketing.

If you’re looking at using Innovate Media for their video marketing partnerships, I would definitely recommend that you just reach out to Ben and the team and just have that initial chat because you’ll quickly learn that they know their stuff, they understand marketing, and they can definitely help you create really high quality and engaging videos.