Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
How does personal brands promote authenticity that most people are looking for?
Not so long ago marketing was all about creating great brand awareness and then the sales would follow.
But in a digital first, post-pandemic world, smart businesses are moving beyond the brand and allowing you and your people to be front and centre.
So, in this article I’m going to be exploring one of the big shifts when it comes to marketing and business today, and that’s a shift towards authenticity, one that’s been steadily progressing over the last few years but thanks to significant global and local events throughout 2020 and 2021 – brands that want to stay relevant in 2022 will need to do a values-based reality check. How well do your brand’s actions reflect your stated values or mission? Does your marketing align with what you say you care about? How are you genuinely communicating your values and ‘true self’ as a company to your target audience?
The companies that are crushing it are those that realise that their brand needs to be more “human”.
It’s no surprise that customers want to connect with real people, because ultimately, it is the people who make a brand what it is. But not only that, it’s pretty basic psychology that people connect with people and ideals faster than with a faceless brand.
Consumers want to know who is speaking for and representing your brand. They want an authentic opportunity to connect with the people that make your brand what it is.
In response to this, we’re seeing more and more savvy brands encouraging development of what is often called personal brands. It is about allowing a genuine voice in the marketplace created by the real people who make your brand what it is. It’s about encouraging individuals to generate a fusion of branded content designed to have a lasting impact. All the while not hiding who those individuals are. Allowing them to put their names to the content they create and interact with the engagement that it stimulates.
It can feel a bit risky for a business, sure I get that, but I want to outline three reasons why the risks are low.
Establishing boundaries for your personal brands
Firstly, if you and your people know who you are as a personal brand, then they’ll know the boundaries when it comes to creating content and engaging.
This means knowing more than what you do as a brand. And going beyond Simon Sinek’s focus on the “why” of your brand. It also means being clear on the core values and personality of your brand. It is the combination of all these things that will enable you, and any others who might be representing the brand, to know the boundaries of where your brand is to be positioned. When everyone creating content for the brand shares these values and personality, the risks are low.
Positioning yourself as a trusted expert with your brand
Secondly, content associated with its author is highly valuable when it comes to search and engagement.
As people generate content and attract followers across their social platforms, they start to feature more prominently in search results. They are hitting on Google’s Expertise Authority and Trust triggers, which I talk about in this video
Essentially Google’s algorithm sees them as a trusted expert, and the flow on from this as they are linked with your business, is that the business also benefits from their growing position as an expert in their area. Even if they leave your business, the content they have created whilst being associated with your brand will continue to exist and be valuable. So, if their profile grows even higher, then there will be a residual connection as new followers will often engage with older content previously created by that person.
Lastly, as it’s all about the person, a serious failure on their part does not by necessity have a direct connection to a failure by your personal brand.
So, for example, if one of your brand’s people has a brain fade and tweets out something that causes a storm, people usually see this as their failure, not the brand’s.
How you respond as the brand is significant of course. Particularly as this will show the character of your brand. So be mindful that swinging the axe in all instances may not be the way to go. The thing is that people do have an innate ability to forgive when mistakes are acknowledged quickly, retractions are made, and there is a demonstrated willingness to learn from the experience.
Implementing personal branding within your marketing strategy capitalises on the personality and individuality of your team, and hooks directly into the power of our socially interconnected digital world.
Takeaway…
Being known as a brand that employs socially engaged experts has far more potential for generating strong emotional connections with customers than just being any old brand with a web presence.
Video marketing is where this style of personal brand building content really shines. So, develop a strategy within your organisation which sees multiple people behind your brand providing the opportunity to bring their expertise to your audience through video content.
Don’t restrict your content marketing efforts to only feature the CEO or Founder. Allow your team to shine, and build their own brand alongside yours. And then watch what happens next… Are you supporting your people to contribute to your video marketing?